Anonymously Yours has gone through several rewrites over the years. What started out as a YA novel finally evolved into more of a cozy mystery for readers of all ages. Truth be known, it was actually the first book I ever wrote. I’d put
it aside for many years, thinking it was time to move on and forget about it, but something wouldn’t let me do that. Every once in a while, I’d pull it back out and work on it a bit.
Tuesday, April 29, 2014
Guest Blogger, Shirley McCann
Anonymously Yours has gone through several rewrites over the years. What started out as a YA novel finally evolved into more of a cozy mystery for readers of all ages. Truth be known, it was actually the first book I ever wrote. I’d put
it aside for many years, thinking it was time to move on and forget about it, but something wouldn’t let me do that. Every once in a while, I’d pull it back out and work on it a bit.
Thursday, September 22, 2011
WRITE WHAT YOU KNOW - B.K. Stevens
Thursday, June 16, 2011
Marketing Not for Dummies

A couple of days ago the marketing genius Seth Godin wrote a post entitled “The Professional’s Platform,” which consists of 9 ways to build a professional identity http://sethgodin.typepad.com/seths_blog/2011/06/the-professionals-platform.html
I thought I would translate them into marketing tips for writers:
1) Online forums, FB, and Twitter are great ways to meet other writers and readers. But building a place for yourself in these nearly infinite communities takes time. You are trying to create relationships with people you’ve never seen. Relationships in real life take a lot of work—this is even more true virtually. If you can’t commit to forging real connections, it is probably better not to mention your books at all. In short, people don’t like flybys.
2) If you stop striving to write the absolute best book you can, your books will start to feel stale, and fail to satisfy readers. In the end, writing a great book is the best marketing tool of all.
3) It’s tough to balance writing with marketing. Some writers feel resentful of marketing duties—shouldn’t they just be allowed to write? For better or worse, there are so many entertainment options out there, including a vast sea of books, that you have to make yourself known somehow. If marketing is always given short shrift, the last half hour in the day, you will fail to get the most out of what you do do. Even more importantly, you will fail to reap the rewards that good marketing produces—a bigger, richer world for you and your books.
4) Don’t stop at selling your book to a customer. Build a connection with that person. Find out what s/he likes to read, then recommend another author’s book. Talk to your readers about their lives. Let them know when you’re coming their way. When you meet them, talk more about them than about yourself. Along the way, you may find you’ve sold a few books.
5) Take the trouble to really learn the marketing tools you use. Don’t just hear that it’s important to tweet and throw a few out there. Don’t put up a fan page and never visit. Get to know your marketing arsenal deeply and well so you can avail yourself of all the riches it might bring.
6) Come out at times other than when you have a new book. Do events even if you don’t have a stack of books to sell. When you don’t have a new book, another writer does. Support that writer. Support the industries that support us—bookstores, libraries, and small press publishers—in whatever ways you can.
7) Memories are long on the net. People will recall who you are and how gracefully you acted—even when you’re no longer doing it that way.
8) Start blogging, participating in threads, and finding other ways to get to know the world of writers even before you know will be published. It’s never too early to create an identity for yourself. People will know you when you do get a book out there, and it’s much easier to say hello again than to cold call.
9) Find a few places that are important and rewarding to you—and stay there. The web is too massive to go everywhere. Deep sunk roots are better than many shallowly strewn spores.
The best, most natural marketing takes place when you’re not marketing at all. You’re just having fun in that most uniquely human of ways: building a web of true connections.
"Jenny Milchman is a suspense writer from New Jersey. She is the founder of the literary series Writing Matters, which draws authors and publishing professionals from both coasts to standing room only events at a local independent bookstore. In 2010 she created Take Your Child to a Bookstore Day, a holiday which went viral across the web, enlisting booksellers in 30 states, two Canadian provinces, and England. Jenny is the author of the short story "The Very Old Man", an Amazon bestseller in mystery anthologies. Another short story will be published in 2012 in a book called Adirondack Mysteries II. Her novel, a literary thriller called COVER OF SNOW, is forthcoming from Ballantine."
Thursday, May 26, 2011
The Writing's On The Wall - Earl Staggs
I grew up with an image of what life was like for a writer. You wrote a good book and signed with an agent. The agent sold the book to a publisher. The publisher produced the book, placed it in bookstores, people bought it, you were a financial success, and you wrote more books.
Once I started writing, I found out it may have been that way at one time, but things had changed. A lot. Let’s blame it on the economy. People no longer had $25 or more to shell out for a book so they bought fewer of them. As a result, publishers had less profit coming in, so they produced fewer books. Bookstores were selling fewer books and many had to close their doors, particularly the smaller independent stores. Even the major chain bookstores found themselves in financial straits. Agents found it harder to sell books to publishers, so they signed fewer new writers. Writers found themselves with good manuscripts gathering dust with little chance of ever being published.
So the writing was on the wall. Being a published writer became difficult if not impossible. Self-publishing has always been an option, but with two major drawbacks. First of all, paying a printing company –- or “vanity press” -- to produce your book was expensive. Second, there was an unpleasant stigma attached to it. The feeling was that only bad writers with bad books went that route.
Suddenly, new writing appeared on the wall. A revolutionary concept appeared and everything changed. Digital printing. Books available via the Internet. You simply download them. Since there’s no printing, distributing, shipping or warehousing of physical books involved, the cost is minimal. Amazon introduced the Kindle electronic reader, Barnes & Noble brought out the Nook, Sony has one, and several others are out there. Books are selling for half or less what they used to, many as low as $2.99 or even 99 cents. Many books are free.
All this presents a new opportunity for writers. Self-publishing in the new world of ebooks is not the same as the old-fashioned form of self-publishing. Successful writers from the old school are doing it. Newer writers are publishing ebooks entirely on their own and have complete control over their work and their future. People who buy and read books are learning that excellent, well-written ebooks are available at low, low prices.
Writers, though, have a new challenge. Without traditional publishers providing advertising and promotion, and without bookstores shelving and selling your books, how does the buying public know about it? That falls directly on the writer. You’re entirely on your own, and now that it’s so easy to self-publish an ebook, there are thousands and thousands of them out there. It’s easy to get lost in the crowd. The challenge is daunting to say the least, but if you have a well-written book and are willing to put in the time and effort promoting it, it’s possible to rack up good sales numbers and make good money.
Fortunately, there are pioneers who have blazed the trail. Two of them, Joseph Konrad and Robert Walker, offer their experiences and freely give advice on how to go about it. Their blogs are easy to find, and are well worth reading. What it boils down to is this: Use the social avenues on the Internet to let the world know who you are and what you have to offer. There’s Facebook, Twitter, active groups filled with members who read what you write, and places like Goodreads where you can get involved, get to know people and, most important, let them get to know you.
I know some people will shake their heads and say, “I’m not good at promoting myself.” Fine. You don’t have to. You simply let people get to know you. How? Easy. You’ve been doing it all your life. You mix and mingle.
Think about the last time you started a new job or moved to a new neighborhood. You met new people, you got to know them, and they got to know you. It may have taken a while, but it happened. You eventually came to like some of the new people and dislike some. Some of them may have been too pushy, or maybe you had nothing in common with them. But with some of them, you hit it off. That’s the way it happens in real life. The same thing happens on the Internet. You’re not going to like someone who tries too hard to sell you something or the people who only talk about themselves. Don’t be one of those people. You’ll find people talking about their kids and grandkids. Nothing wrong with that. Talk about yours. Someone may mention a new recipe they discovered for meat loaf. Talk about that. Offer a favorite recipe of yours. Others will talk about TV shows and movies they liked or didn’t like. Join the discussion and give your own opinions. There will be some who talk about the kind of books they read and new authors they’ve discovered. Aha! There’s a golden opportunity to talk about your book. That’s how it goes. Getting to know new people and letting them get to know you. Once you’ve made new friends, you’ll be interested in what they do. That works both ways. They’ll be interested in what you do, and if what you do is write books, they’ll be interested if you don’t try to jam it down their throats. Mention it when an opportunity presents itself. If you receive a glowing review, talk about that. That’s no more offensive than bragging about your kids and grandkids. Put the information in your signature line. That’s not jamming it. It’s just there. (See mine down below.)
No one will know you exist or what you do or that you’ve written a fantastic book unless you get out there and mix and mingle. Yes, it takes time. A lot of time. But that’s the investment you have to make. After all, it’s all on you in this new world of digital publishing, and you can do it. Unless you’re a hermit and live in a remote cave, you’ve been meeting new people all your life, getting to know them and letting them get to know you. The only difference is now you’re doing it on the Internet.
The writing’s on the wall for those of us who write. It’s a whole new world and we have to adapt if we want to take advantage of what digital publishing has to offer. Otherwise, we might as well put our computers away, find an empty wall somewhere, and write on that.
Earl Staggs
SHORT STORIES OF EARL STAGGS not available for $2.99 on Amazon for Kindle and Smashwords for other ereaders.
Here’s one for free: Read “The Day I Almost Became a Great Writer” at earlwstaggs.wordpress.com
Wednesday, March 16, 2011
E-Publishing: Changing the Ball Game
NIGHT FIRE
Basic pieces of freeware (software that is free) are necessary. For covers, graphic software is available for download called Paint.net, which is pretty good. I've started using some of my own photographs on my covers, which saves on stock photos, such as you can buy at istockphoto and others.
We're not all going to hit J.A. Konrath's heights, but if you're headed for e-publishing, here's basic facts:
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